The war for talent is continuing to heat up in the face of a growing shortage of skilled workers in Australia.
One of the best long-term ways to attract the top candidates is to work on your employer branding strategy. The goal is to be talked about in the media and by the business community for being not only a successful company but also providing a superior working environment.
Think about what you can offer competitively when you create your recruitment materials and start working on a strategic approach.
One leading company has won awards for its employer branding. On its website, S.C Johnson, promised work/life blend, people leadership, career development, learning organisation and recognition.
S.C Johnson’s products are well-branded and include household names such as Glade, Mr Muscle and Baygon. But the corporation also promotes itself as a branded employer with benefits listed as: